Private Tours in Morocco: How to Choose the Right One

Private or group?

	Private tour	Group tour
Pace	Yours, changed day by day	Fixed timetable
Route	Built around your interests	Same for everyone
Group	Your family or friends only	Usually 10 to 16 strangers
Price	Higher per person, lower for 4 to 6 travelers	Lower per person for one or two

For couples who like to linger, families with children and anyone with special interests, private is usually the better choice. Solo travelers on a tight budget often prefer a small group.

Seven kinds of private tour

• Imperial cities: Fez, Meknes, Rabat and Marrakech, with palaces, madrasas and markets. See Imperial Cities.
• Sahara journeys: kasbahs, oases and nights in a desert camp. See desert tours from Fez.
• Atlas and village trips: light walks, local meals and rural life.
• Luxury escapes: palace riads, private transfers, spa time and slower days. See luxury travel in Morocco.
• Food and markets: tastings, bakeries, tea and cooking classes.
• Coast and culture: Essaouira, Asilah and El Jadida for a calmer rhythm.
• Photography and special interests: golden hour stops, birdwatching, gardens and Jewish heritage.

How to compare operators

• Ask for the guide’s official license number. In Morocco a national guide holds a card from the Ministry of Tourism.
• Check who actually guides you, the owner or a subcontractor.
• Read recent reviews on more than one site.
• Compare what is included: hotels, meals, entry fees, the desert camp, tips.
• Ask how flexible the days are once you are on the road.

Read do you need a guide in Fez for how to spot a licensed guide.

What changes the price of a private tour

Factor	Effect
Number of travelers	The vehicle and guide are shared, so the price per person falls as the group grows
Hotel level	Charming guesthouses, boutique riads or palace hotels
Season	Easter, autumn and New Year are the most expensive
Desert camp	Standard tents or luxury tents with private bathrooms
Experiences	Workshops, cooking classes, hammams and private gardens are added as you wish

See what is included in a private tour and our pricing page.

A typical day on a private tour

• Breakfast at your riad, then we leave at a time that suits you, usually around 9:00.
• A guided visit in the morning, when the light and the temperature are best.
• Lunch where you like, from a family kitchen to a palace restaurant.
• An afternoon drive with stops for photographs, tea and short walks.
• Free time in the evening, with restaurant tips if you want them.

How we work

I have guided since 2004, and Uniquely Morocco is my family company in Fez. Every tour is private. We suggest the riads and camps, arrange the visits through people I know, and adjust each day to your pace. Prices are on our pricing page and every route is on tours and itineraries.